The campaign for a ‘Buy British’ section on supermarkets’ online stores has taken another step forward as Aldi announce the launch of a ‘Best of British’ section for click and collect shoppers.
Last year Antony Higginbotham, Member of Parliament for Burnley and Padiham signed an open letter calling on supermarkets to highlight British produce by incorporating a ‘Buy British’ section when shopping online.
The campaign is asking for a simple yet powerful change citing consumer choice, environmental benefits, and support for farmers as reasons to go ahead.
This week Aldi Chief Executive Giles Hurley wrote to MPs to confirm the supermarkets participation in the idea with a new standalone ‘Best of British’ category on their website.
The UK’s fourth-largest supermarket’s new dedicated webpage includes a wide selection of over 250 groceries, ranging from meat to dairy products and everyday essentials, and can be found at groceries.aldi.co.uk for click and collect shoppers.
Since Antony Higginbotham MP signed the open letter over 30,000 people have signed a National Farmers Union (NFU) petition in support with the Government endorsing the campaign and Morrisons also launching their own ‘British’ section online.
Commenting Antony said:
It’s great to see Aldi have made this small but meaningful change to put our farmers first.
The reaction to this campaign has been overwhelmingly positive, not just with residents here in Burnley and Padiham, but also with food producers from right across north west.
Credit to both Morrisons and Aldi on this. When I speak to farmers they say the best thing we can do to support them is buy homegrown food. This is another step in the right direction - I hope the other supermarkets will now follow suit.
Julie Ashfield, Managing Director of Buying at Aldi UK, said:
Our Best of British webpage aims to give our customers the chance to navigate British products more easily whilst supporting the thousands of local suppliers that we work with.
We are proud to champion so many British suppliers and they are at the heart of our success, allowing us to offer our customers great British quality at the best possible prices.
